Launch hero wide Archetype

Welcome to Archetype

What’s in a name?

In September 2018, Bite and Text100 began a journey to create not only a new agency, but a new kind of agency. And today, we launch that agency. It’s called Archetype.

Our name embodies our intention: To set the standard for the next generation of global agencies, built for the world we live in today – where marketing and communications have converged, where every company is a technology company, and where global means finely tuned to individual markets.

We’ve structured every facet of what we do to embody this idea, building a reimagined marketing and communications organisation – one in which each office around the world is a pioneer in its local market, but supported by consistent client standards. To us, this means access to talent at every level, every day; work that weights the big picture and the fine details equally; and an emphasis on putting our clients’ success ahead of ours (because we know their success IS our success).

We will draw from our expertise in brand strategy, creative production, strategic communications and digital to fulfill our purpose of partnering with category creators and industry leaders to build the world’s most magnetic brands.

We can’t wait to see you on the journey!