AEVA

Driving head first into a crowded space? The secret to success lies in insightful positioning and a powerful message.

25 tier-one launch day articles

250 million media impressions

Sensing the autonomous driving landscape

In 2017 AEVA, the autonomous car-sensing company founded by two ex-Apple employees, tasked us with taking the company into the open and debuting its 4D LiDAR sensor technology to the world.

Our mission? To make AEVA stand apart from dozens of startups claiming to have similar technology. To meet that challenge, we began a body of deep, ground-up messaging and positioning work with the co-founders to shape their unique voice – months before a single reporter was pitched. Then, when the tech was ready for its big unveiling, we invited WIRED to AEVA’s Mountain View HQ for an exclusive test drive, as well as executing a one-to-one media demonstration day in San Francisco’s Fort Mason Center with a handful of leading tech, business and auto writers.

Alongside WIRED, the launch was featured by Axios, CNBC, The Verge, Reuters, Forbes, and a raft of other top tech publications, highlighting AEVA as the company to watch in this burgeoning space; a total of 25 launch day articles resulted in almost 250 million media impressions.

25 tier-one launch day articles

250 million media impressions

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