Demonstrating the new, and celebrating the historic
In 2018, HMD Nokia presented us with the task of creating an engaging in-store retail experience for a raft of new Nokia devices in 25 global markets. The goal was simple, but the ask was huge: HMD wanted shoppers who walked into their nearest store thinking about Apple and Samsung, to walk out with a new Nokia.
As a brand, Nokia posed a fantastic challenge: it’s relatively new to the smartphone space, but is also a name with a storied heritage to draw upon. As a result, our concepts needed to cover off some classic touches – like an update to the age-old Snake mobile game – while also showcasing Nokia’s clear transformation into a trusted smartphone provider.
To do that, and to bring the smart features of a whole range of phones to life, we created a series of one minute video loops for each model that demonstrated their capabilities, built to play on every Nokia handset in-store. This was a true team effort – employing our collective talents in everything from creative storyboarding through to 3D CGI rendering – resulting in a retail demo experience fit for global use.