Rolls-Royce

Rolls-Royce was looking for a relevant way to foster STEM-based excitement in a new generation of scientists. We brought the wonder to where tomorrow’s geniuses live.

50,000 website visits within two months

500,000 video views

Inspiring the future’s top engineers

Rolls-Royce is one of Southeast Asia’s foremost employers of digital and engineering talent. As part of its efforts to excite future generations about the fields of Science, Technology, Engineering and Mathematics (STEM), the company’s long-standing ‘Generation Aerospace’ experiential campaign tours a Rolls-Royce aircraft engine around local schools – albeit with little little online interaction, and no platform for ongoing audience engagement.

To combat this, we worked to relaunch the campaign in a more authentic, engaging and relatable way for 11-18 year olds in Singapore and Southeast Asia. ‘WonderLab’ was the result – a new platform built around science experiment videos hosted by influencers. These videos were released as full-length three-minute experiments, alongside shorter, promoted edits for Facebook and Instagram. Every video pushed viewers towards a central microsite, designed to mimic a ‘Heads Up Display’ with elements of augmented reality to create a truly immersive, inspiring STEM experience.

The campaign reached almost five million young students in Southeast Asia, with more than half a million watching at least one full campaign video. 50,000 kids visited the Generation Aerospace microsite within two months of the launch, while more than 7,500 returned multiple times.

50,000 website visits within two months

500,000 video views

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