ChargePoint, inc.

Well established in the US, ChargePoint was largely unknown in the EMEA market. We set out to change that and make them a major player in the mobility landscape.

The launch was covered across CNBC, The Financial Times, Reuters, The Wall Street Journal Europe and Fortune as well as across key sustainability and technology vertical media.

ChargePoint had over 1100 pieces of coverage and its SOV had increased to 20.9%, putting them in second place after its top competitor at 31%.

Within a day of the launch, hundreds of mentions on Twitter amassed 3.6m impressions.

Launching ChargePoint into the EMEA market

We worked with ChargePoint to create an integrated media relations strategy that focused on positioning the company as a thought leader and trusted advisor in the sustainability marketplace.
We focused the launch on two of the leading markets for electric vehicles in Europe: Germany and the UK. Using the company’s £60M funding round from car giant Daimler as the news hook, the team identified key pan-European and national media for news briefings with ChargePoint CEO Pasquale Romano.
In the run-up to the Geneva Auto Show, ChargePoint briefed 20 key pan-European and national media. The announcement was used as a moment in time to address wider issues surrounding the use of electric vehicles: the future of mobility, environmental sustainability and forthcoming EU regulation.

The launch generated over 100 pieces of coverage across top tier titles that spoke to ChargePoint’s key audiences.

The launch was covered across CNBC, The Financial Times, Reuters, The Wall Street Journal Europe and Fortune as well as across key sustainability and technology vertical media.

ChargePoint had over 1100 pieces of coverage and its SOV had increased to 20.9%, putting them in second place after its top competitor at 31%.

Within a day of the launch, hundreds of mentions on Twitter amassed 3.6m impressions.

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