A former award-winning international magazine editor and journalist, Luke’s 20+ years’ storytelling experience has helped global brands such as Coca Cola, Microsoft and Vodafone to attract, engage and sustain audiences. He leads a highly creative digital, content and social team that run projects that deliver a specific output, such as owned editorial for blogs and thought leadership, or integrated strategies that inspire lead generation and brand awareness across the whole channel mix.

Tom is a Digital Marketing Director specialising in B2B tech with over 10 years' experience.

He leads Archetype's digital team with projects spanning paid and organic social, SEM, and insight & analytics.

With a career client list includes everything from seed-stage startups to "big 4" tech firms and everything in-between, Tom has a wealth of experience in driving impact, awareness, and business results for a wide range of organisations across the UK, US, and EMEA.

He was previously a journalist with two of the UK’s leading national newspapers, and won the MHP 30 To Watch Young Journalist award in 2014.

Senior Digital Marketing Strategist with over 10 years' experience in delivering end to end digital marketing campaigns for both B2C and B2B clients.

Specialising in industries such as fintech, data, sustainability, cyber security, biodiversity and more recently consumer ecommerce, I bring to the table a passion for team leadership, a focused outlook on client's specific industry needs and my ability to utilise different platforms and strategies based on trends and proven success tactics.

If you need a guy with the youth to bring your brand to life on social media, but also the experience to deliver complex paid campaigns, then I'm your guy.

Ben Sillis oversees content, email marketing and first party data analysis for Archetype’s clients, helping to deliver best in class coverage on World Rugby’s website properties and email marketing channels, amongst other projects.

Ben has worked in publishing for 15 years as a technology correspondent and editor, writing for publications including TimeOut, ShortList and The Guardian. Prior to joining Archetype, Ben was Group Editor of London content marketing agency Republic Publishing, where he contributed to, developed, launched and edited websites for clients including Channel Five’s The Gadget Show, Nokia, Vodafone and Sharp.

Athena supports the strategic direction and execution of Archetype's digital services in performance marketing.

With extensive experience in paid campaign management and optimisation, Athena is deeply passionate about leveraging data to drive business growth. She specialises in paid search, paid social, measurement and tracking implementation, as well as data analytics.

Throughout her career, she has successfully collaborated with a diverse range of clients, ranging from SMBs to global brands in e-commerce, DTC, OTT, and B2B sectors.

Domante’s primary focus is planning and delivering data-driven integrated digital marketing strategies, spanning across PPC, social media, SEO and email marketing. She has a true passion for analytics and is a firm believer of a data-informed approach to running digital campaigns that help clients achieve their objectives.

Passionate about storytelling and translating data into actionable insight; Mun’s skills span creative and analytical disciplines. The majority of her time is dedicated to crafting detailed creative briefs and executing campaigns across paid and organic social. Reporting and analytics is another area in which Mun lends her skills to Archetype across a range of accounts.

Ben’s main focus is supporting the strategy and delivery of the agency’s digital services via Social Media. He manages the day to day interactions with a range of clients and is on hand to produce design and other help when called upon.

Emily Serna has 6 years of experience working on integrated digital marketing and PR campaigns for technology and electronics clients with a passion for data-led stories and purpose-built marketing campaigns. She is responsible for overseeing social strategy, copywriting, reporting and analytics for Archetype's clients. Emily has executed integrated digital marketing campaigns including account-based marketing, email, advertising, SEM, SEO, website design, paid LinkedIn, and marketing automation.

Heading up the Web team, Andy has over 10 years experience in the industry.

Starting off as a full-stack developer, before focusing on more backend technologies for a number of years, to growing and managing a team of developers working on 2 large successful SaaS products for the insurance industry.

Andy has a passion for all things web, and is always looking to learn new technologies and techniques to help deliver the best possible solutions for our clients.

Ryan Letbe-Holder is lead developer at Archetype UK, focussing on front-end and UX, building infographics, data visualisations, B2B and B2C blogs and Newsrooms as part of the Web development team. Using the latest Web technologies, Ryan builds engaging, performant, user-friendly web experiences.

Tao is a full-stack web developer specialised in javascript. With a mixed background in art and graphic design, his focus is on delivering fully interactive and excellent quality web applications of all different kind.

His journey started at an early age doing interactive animations with Adobe Flash. He's also passionate about Linux systems and free software.

Aaliyah is a junior web developer at Archetype and an apprentice learning software development. As she shadows the team, learning new aspects to web development, she assists the team in client projects from front-end to back-end gaining experience in the field. Her journey began during her teens years, working with embed codes on blog sites for fun, playing with front-end designs and graphic design projects on adobe, not knowing that it would one day lead her here.

A graphic designer with strong skills in communicating through design and visual. Her work is guided by a creative mind with a strong belief in design as a problem-solving tool.

While very diverse, Tra’s expertise lies in creating branded content and crafting compelling data stories into its clearest and freshest visual form. She has worked on a diverse range of projects for brands like Asana, Starmind, Coursera and PSA Certified.

Digital Designer with a strong commitment to achieving goals and ensuring perfection. He places great concern on details and make a dedicated effort to ensure consistency throughout my work.

Concentrated background as a free-lance Graphic Designer which exposed him to a range of different design disciplines. Striving to always deliver his best and placing himself in a position of learning and bettering himself. Big team player, with a positive mindset.