Insights. Opinion.

We want to drive positive change in our industry. We want to share our learnings and inspire others. Read what it’s like to be part of Archetype UK, how we think and how we can help.

Archetype Answer Engine Optimization
Mike Browne 1 Jul 6 min read

Answer Engine Optimization: the SEO strategy every B2B needs

Athena Nathalia 6 Jun 6 min read

B2B landing page guide: How to build a great first impression that converts

21 May 5 min read

Internships with impact: Nurturing the next generation of PR talent

Ben Sillis 24 Apr 6 min read

AI will kill content as we know it, and that’s OK

Lucy Hastilow 17 Apr

Breaking down barriers this IWD

Luke Peters 1 Mar 5 min read

Our proud new chapter as a Certified B Corporation

Harry Sanger / Athena Nathalia 27 Feb

5 ways your brand must adapt to the EU Digital Markets Act

Athena Nathalia 25 Jan 5 min read

A new look for lookalikes: Future-proofing your B2B targeting strategy

Jared Foley 1 Sep 5 min read

Making the most of AI chat for communications: Brainstorming

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